Northern Michigan VIRTUAL Home and Outdoor Living Show

Promoted from April 16 - May 8, 2021

Website live until March 2022

All forms must be in by March 26, 2021

Dear Exhibitor,

The year 2020 was tough for most businesses, including our HBA, due to COVID-19.  There are still concerns in 2021 about the virus which is why we have elected to host a VIRTUAL Northern Michigan Home and Outdoor Living Show this year. Any type of in-person show could compromise the safety of exhibitors, staff and attendees.


The VIRTUAL show will be a fabulous way to promote your company in a dynamic environment! We will be promoting the website heavily using social media and traditional media during the promotion period of April 16 to May 8, but the website will be live until March 2022. This virtual platform will save your company money on staff time, travel costs and exhibit setup fees. 


Our success at hosting virtual events was underscored by our Virtual Parade of Homes in October 2021 which was viewed by nearly 3000 visitors and generated more than 75,000 Facebook post views! ( Click for stats) We anticipate similar results for the home show and will provide all exhibitors the stats for their page along with a report on lead forms completed.  


Please sign up by March 26 to take advantage of this dynamic venue to promote your products and services for a full 10 months! Download the REGISTRATION FORM which includes the CONTENT FORM to supply your information to the show committee. 

Contact us for questions:  Lyn Ann Reid, Office Manager, 231-348-9770

                                          Janet Chambers, EO, HBANM, cell 814-308-3168


  • Dedicated page on the homeshow website with link to their company website. Includes photos, logo and company information. Enhanced packages include video. 

  • Custom Lead Form on their home show page that goes directly to the company

  • Logo and short company info on the ENTRY page for their category of business

  • Leads from the overall site lead form


  • Social media ads and posts, Instagram posts, Google ad words targeting not only Northern Michigan but also feeder markets where vacation homeowners live like the suburbs of Detroit, Grand Rapids, Chicago and Cincinnati.

  • Traditional print ads in Petoskey, Charlevoix, Cheboygan and Gaylord

  • Heavy public relations including chamber of commerce posts, online venues and more